01 / STRATEGY
Commercial & Market Strategy
Go-to-market planning, strategic account relationships, complex negotiations, and international commercial coordination.
About
A career built across business and technology.
I am an electrical engineer and MBA with experience spanning commercial leadership, digital product management, IT service operations, and entrepreneurship. My work has taken me across Latin America, Europe, the Middle East, and India — and has reinforced one principle: durable results require alignment between business goals, technology, and people.
US$460MAnnual mobile-device sales managed at Motorola (2006)
US$4MPricing-negotiation savings achieved across Telefónica LATAM
GlobalDigital product and international stakeholder leadership
Professional journey
Experience & impact
Selected roles and outcomes. A fuller résumé is available on request.
2017–Present · Barcelona
Schneider Electric
Digital Product Owner & Project Lead; previously IT Operations & Monitoring ManagerLead international web and mobile product initiatives, translate business needs into engineering priorities, and coordinate distributed teams. Earlier responsibilities included global RUN operations, monitoring, incident management, and go-live support.
2012–2017 · Barcelona
Entrepreneurship — Artisan Food Business
Founder & Business OwnerBuilt an artisan pasta business, developed products and distribution channels, managed P&L, and led marketing and customer acquisition.
2010–2011 · Spain & Portugal
Brightstar
Business Development ManagerDeveloped mobile-device business opportunities and launched a Vodafone products and services initiative for the IT channel.
2002–2009 · Latin America
Motorola
Telefónica LATAM Key Account Manager; Business Manager; Service ManagerLed C-level regional negotiations with Telefónica, supported commercial governance across 13 countries, and achieved US$4M in negotiated savings. Previously managed large-scale mobile-device sales in Venezuela, including a US$460M annual sales result.
1998–2002 · Venezuela
Schneider Electric
Product ManagerManaged industrial product lines and implemented portfolio and inventory improvements.
Areas of expertise
Where I can create value
Potential areas for executive, advisory, and consulting engagements, grounded in my professional experience.
02 / PRODUCT
Digital Product Leadership
Product vision, prioritization, stakeholder alignment, Agile delivery, and enterprise technology integration.
03 / OPERATIONS
Business & IT Transformation
Operational governance, service management, cross-functional execution, and continuous improvement.
Consulting services and availability can be discussed individually; this website does not imply an existing consulting firm or client roster.
Teaching & insights
Sharing knowledge. Developing leaders.
Alongside my business career, I teach MBA-level subjects in product management, project management, and marketing at business schools in Barcelona. I value practical learning: connecting frameworks with the decisions, trade-offs, and people challenges of real organizations.
Product & Project Management
Teaching at ESEI International Business School.
Marketing & Business
Teaching at EAE Business School.
Perspectives & Publications
Future space for articles, practical management insights, and book updates.
Contact
Let's connect.
Open to conversations about executive opportunities, advisory collaborations, and education.